The Film and Publication Board (FPB) will launch its cyber-safety Back-2-School campaign at the Ster-Kinekor Head Offices in Sandton, Johannesburg on Safer Internet Day, 10 February 2015.

The FPB is leading the campaign in partnership with the Gauteng Department of Education, Department of Communications, Department of Telecommunications and Postal Services, Digital You, Childline SA, Google, Media Monitoring Africa, SaveTNet and UNISA Youth Research Unit.

The campaign, which will run until 28 February 2015, will be themed “Let’s create a better internet together,”. This is the theme for Safer Internet Day (SID), a global event organized by In Safe and held in over 100 countries annually. SID has been celebrated since 2004, and falls on the second day of the second week of the second month of the year. It seeks to promote safer and more responsible use of online technologies and mobile phones, especially among children and youth.

The launch which will see 100 learners and 10 educators from 10 schools learn about cyber safety, aims to ensure that learners and educators are informed about their choices and the dangers and risks when engaging in online activity. The day’s activities will see the partners’ present five broad mediums in the form of workshops: Film, Social Media, Mobile, Mass Media and Community. South African learners will conduct a Google Hangout with learners in Kenya, Senegal and Nigeria. They will also conduct a movie screening, where they will get to classify a movie.

“As an organization, the FPB seeks to protect children from exposure to harmful materials. To achieve this, we raise awareness of the regulatory framework, through programmes and outreach activities such as our Back-2-School Campaign. In so doing, we ensure that learners, educators, care givers, parents and ultimately South Africans, are sensitized about the risks of the cyber world, but that they are also informed about responsible digital engagement,” says FPB CEO Mr. Themba Wakashe.

The phase two of the Back-2-School campaign will roll out to KwaZulu-Natal province from the 18 – 20 February. The three day outreach programme will target 1250 learners and 300 Educators and will be run in partnership with the KwaZulu-Natal Department of Education. It will leverage the departments Social Ills Campaign, whose slogan, “Be Part of the Change You Want to See,” encourages people to be part of the fight against social ills (drugs and substance abuse, domestic violence, alcohol, and teenage pregnancy), with phase three taking place from 25-28 February 2015 in the Eastern Cape.

“We are excited to have Safer Internet Day take place in four countries across the continent simultaneously for the first time this year which will include South Africa, Nigeria, Senegal and Kenya. We hope to use Hangouts as a way to show learners how technology can be used in a positive light,” comments Fortune Mgwili-Sibanda, Public Policy and Government Relations Manager, Google South Africa.

“Cyberspace has no boundaries and by uniting with like-minded countries and organisations, we can promote responsible digital engagement. The youth need to realise that their value is not determined by social media platforms. We have the power to create positive content, while influencing society and the organisations that create these remarkable platforms we use,” says Rianette Leibowitz from SaveTNet.

The FPB will conduct cyber safety awareness and education campaigns throughout the year, to fulfill its mandate to ensure that children are protected from viewing potentially harmful, disturbing or inappropriate material.

About the Film and Publication Board

The Film and Publication Board (FPB) is a public entity established in terms of the Films and Publications Act 65 of 1996, amended in 2009. The Act as amended establishes the FPB to regulate the creation, production, possession and distribution of certain publications and films by means of classification, the imposition of age restrictions, and giving of consumer advice, and make exploitation use of children in pornographic publications, films or the internet punishable.

Notes to Editors

Please see the Back-2-School campaign launch programme attached.
Issued by: Film and Publication Board Janine Raftopoulos Manager: Communications and Public Education
T: +27 12 003 1400
C: +27 71 444 3121

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